Back
Redesigned the business portal (AT&T Alliance channel) and improved resource discoverability for AT&T product resellers.
Role: UX Designer
Team: UX Designers, Researcher, Product Manager
Problem
The legacy platform’s outdated interface and poor navigation made finding resources time-consuming and frustrating. Inefficient search and filtering forced business partners to click through multiple pages, slowing their workflows and reducing overall efficiency.
Outcome
The redesigned portal and discovery tools modernized the user experience and streamlined sales operations. Key improvements included:
- Resource-finding time cut to under 25 seconds
- Reduced dependency on support teams
- Higher user satisfaction and workflow efficiency
Goal
Make it easier for business partners to find and access the right resources. This involved improving search functionality, organizing content more intuitively, and using familiar terminology to match how partners naturally search. The experience was shaped around our internal principle of quick-scan, easy-grab usability — making content easy to spot, scan, and use.
Solution
- Gateway landing page
Created a clean, centralized entry point linking directly to five channels, improving orientation and reducing friction.
- Step-by-step guidance
Introduced a guided experience to help users navigate with confidence — especially helpful for new or occasional users.
- “WayFinder” quick-scan tool
Designed a lightweight pathing tool that allows users to browse and select options quickly without feeling overwhelmed.
- Improved content tagging and structure
Partnered closely with sales experts to restructure and re-label resources, using language that aligned with how partners actually search — significantly improving discoverability and search relevance.
Result
The work was also featured at the AT&T Partner Solutions event, where it was highlighted as a key example of how design can directly support business partner success.
Business Portal Design & Optimization
AT&T Business | 2021
Back
Redesigned the business portal (AT&T Alliance channel) and improved resource discoverability for AT&T product resellers.
Role: UX Designer
Team: UX Designers, Researcher, Product Manager
Problem
The legacy business portal had an outdated interface, unclear navigation, and ineffective search functionality. Business partners often had to click through multiple pages just to find the right document or tool, leading to frustration and frequent reliance on support teams. This slowed down sales workflows and impacted overall efficiency.
Outcome
The redesigned portal and discovery tools modernized the user experience and streamlined sales operations. Key improvements included:
- Resource-finding time cut to under 25 seconds
- Reduced dependency on support teams
- Higher user satisfaction and workflow efficiency
Goal
Make it easier for business partners to find and access the right resources. This involved improving search functionality, organizing content more intuitively, and using familiar terminology to match how partners naturally search. The experience was shaped around our internal principle of quick-scan, easy-grab usability — making content easy to spot, scan, and use.
Solution
- Gateway landing page
Created a clean, centralized entry point linking directly to five channels, improving orientation and reducing friction.
- Step-by-step guidance
Introduced a guided experience to help users navigate with confidence — especially helpful for new or occasional users.
- “WayFinder” quick-scan tool
Designed a lightweight pathing tool that allows users to browse and select options quickly without feeling overwhelmed.
- Improved content tagging and structure
Partnered closely with sales experts to restructure and re-label resources, using language that aligned with how partners actually search — significantly improving discoverability and search relevance.
Result
The work was also featured at the AT&T Partner Solutions event, where it was highlighted as a key example of how design can directly support business partner success.
Business Portal Design & Optimization
AT&T Business | 2021
Back
Redesigned the business portal (AT&T Alliance channel) and improved resource discoverability for AT&T product resellers.
Role: UX Designer
Team: UX Designers, Researcher, Product Manager
Problem
The legacy platform’s outdated interface and poor navigation made finding resources time-consuming and frustrating. Inefficient search and filtering forced business partners to click through multiple pages, slowing their workflows and reducing overall efficiency.
Outcome
The redesigned portal and discovery tools modernized the user experience and streamlined sales operations. Key improvements included:
- Resource-finding time cut to under 25 seconds
- Reduced dependency on support teams
- Higher user satisfaction and workflow efficiency
Goal
Make it easier for business partners to find and access the right resources. This involved improving search functionality, organizing content more intuitively, and using familiar terminology to match how partners naturally search. The experience was shaped around our internal principle of quick-scan, easy-grab usability — making content easy to spot, scan, and use.
Solution
- Gateway landing page
Created a clean, centralized entry point linking directly to five channels, improving orientation and reducing friction.
- Step-by-step guidance
Introduced a guided experience to help users navigate with confidence — especially helpful for new or occasional users.
- “WayFinder” quick-scan tool
Designed a lightweight pathing tool that allows users to browse and select options quickly without feeling overwhelmed.
- Improved content tagging and structure
Partnered closely with sales experts to restructure and re-label resources, using language that aligned with how partners actually search — significantly improving discoverability and search relevance.
Result
The work was also featured at the AT&T Partner Solutions event, where it was highlighted as a key example of how design can directly support business partner success.
Business Portal Design & Optimization
AT&T Business | 2021